Good question, and I generally agree with Armando, however if you are asking this I assume you are no where near the $100k range but in my opinion based on experience (I have led designers for a few years now) that you are also not in the $3k range either. If you are building a Wordpress website from scratch consider your time, their budget and your limitations. A lot of features are available through plugins but a lot dont work cohesively with every template or line of code. I recently made a change to a javascript code for a local website I run, honestmaids, and it crashed the entire server. If that happens or better yet to prevent it from happening do you have a contractor on call that can assist you with what you don't know yet? if you do, then consider what that person might charge you and allocate that into your bid as possible additional charge (just don't mention it will be from hiring a third party, state it as spontaneous unavoidable circumstances for this industry) Charge for example $20 an hour with a minimum of let's say $600 if you are good then the least you'll make is $600 bux. Charge the remaining of your duties the same way, breakdown your time, any costs you might have due to this job and tack that on. Maybe do bulk pricing on weekly social posts, monthly, etc. blogs because they take longer should be priced a bit higher. Don't expect to make a living off one social media job, these type of jobs require that you don't extort each client but instead is a numbers game for you- make a living by reaching a certain number of clients who collectively pay your salary. People who do give others a bad rap and you yourself a becoming vulnerable to becoming a commodity rather than a true problem solver.