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Lead Generation: Paying a 3rd party company up to $140 per lead. Any ideas on first steps to reducing cost or bringing the lead generation in house?
HC
HC
Hans Chung, I lead analytics and monetization at PicCollage answered:

1) start lead scoring and ROI tracking by source (agency, campaign)
2) work with more than one agency to make them compete
3) explore agencies that will help you build an in-house team

I could ping my network if you want referrals on agencies
...H

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