I head up analytics, biz dev, and monetization at PicCollage, a top 10 app in Photo category. I joined 25M installs, its now at 85M installs. I grew revenues 800%.
I lead analytics at PicCollage, a mobile collage creation app and community with 85M installs (all organically acquired).
I've advised multi-billion dollar tech companies and I've made those difficult pivot decisions for my own startups. I help you be honest with yourself and with market reality.
I'd start by mapping out all the options and seeing what they cost you in time and money (eg: are you techical enough to code this up in your sleep, or is it easier for you to pay someone).
1) like Shaun said. map it using https://www.mapcustomizer.com/ or http://mapjam.com/
2) getting a quote on https://www.upwork.com/ for a human to do it for one city first to see the ROI.
3) plug in a street address of a store into yelp as 'near' field and type in opthamologist.
After testing each one for one city, you can decide if you want to automate it or just scale the option up.
Feel free to schedule a call with me.
With the constraints you've stated, I'd suggest doing a kickstarter/indiegogo. That way you can be first to sales at least and you can validate your value proposition and positioning. Being first to sales means you've captured some people. If they only have budget to buy one product and your product takes up that whole budget, then you've locked out competitors from getting that customer.
Feel free to schedule a call with me. I used to work at the McKenna Group, the company where the book Crossing The Chasm was written (before Geoffrey Moore went off to create his own consulting firm)
1) start lead scoring and ROI tracking by source (agency, campaign)
2) work with more than one agency to make them compete
3) explore agencies that will help you build an in-house team
I could ping my network if you want referrals on agencies
I've used this way back in the day (the company became OpenX)
I assume by 'do not want to use a 3rd party' you mean SaaS options hosted by someone else like using 'house ads' on AdMob.
Feel free to set up a call with me. I've helped monetize PicCollage (top 25 on iOS this past holiday season). I've done brand sponsor deals with big brands as well.
Hans is great at helping to focus the team about what is really important for the business. Did an awesome job helping with customers development, establishing a deeper understanding of the drivers behind user needs. teaching the team to do it on their own .
I reported to Hans at MokuGift/PlantMyPhone. I was very impressed with his ability to move quickly, while continuing to see the larger picture to make sure the goal was being met. He was very open minded, always willing to listen to other people and willing to try something different if it made sense. As a manager, he was very clear about goals and rationale while always finding a way to support our efforts with guidance and resource. I would love to work with him again.
Hans and I founded CrispAds before Google started advertising on Blogger and Blogs were the big thing. Advertising had just begun to pop up on personal blogs, and some blogs were really taking off. Hans had the idea of running RSS ad feeds since people could subscribe to a blog and read all the posts from an news feed reader. Our idea morphed into putting banner ads on blogs. WIth ZERO marketing dollars Hans and I, through viral marketing methods, email invitations, and inbound link SEO grew from nothing to over 300 million page views per month, attracting advertisers such as Fandango, Bluefly, and Netflix. We were ultimately acquired by Intela LLC, who still runs CrispAds today as a CPA network.
Hans is a very smart business person who has countless good ideas to implement. He is a roll-up-the-sleeve, results oriented personality who will do anything to get the job done. I look forwarded to working with Hans again in the future and strongly recommend him if you want your business to grow and succeed.
Hans is one of the most driven person I know. He is super sharp and a genius in identifying gaps in markets. Hans is mastery in analyzing problems to come up with the most effective and cost-efficient approaches to validate business assumptions in the right order. I continue to seek advise from him.
A smart thinker and very strong analytical skills. High performance and reliable.
Hans is a quick thinker who understands technology and its application in commerce. He is very analytical in solving problems, but at the same time never loses sight of the big picture.
Hans hired me along with two other colleagues to work on a two months consulting assignment for a US client to recommend a market entry strategy into the Spanish Cleantech market. My experience working with Hans has been a very positive one. He knew how to guide the team and encourage us to use our own judgment to come up with innovative and unique solutions.
His leadership style is participative; he kept us informed about new developments and changes in customer requirements as he learned them which made it easier for us to trust him and stay positive. He also provided fast and detailed feedback (at all hours) to ensure efficient and effective use of our time and to keep the momentum going. Our project was successful thanks to Hans’ sense of guidance and I truly believe that he will bring value as a leader of any team.
Hans is one of the fastest thinkers I know; this makes any interaction with him an extremely pleasing and challenging experience. Altogether sharp and imaginative, Hans out-of-the-box thinking was instrumental in defining AKHERON's market strategy.
Hans has an insane ability to quickly narrow his focus to the elements a business most quickly needs to address, and helps rapidly effect change. At once, he sees both the vision and the details, something few do well. He's a great person to work with, but be warned: When speaking with Hans, no bad idea escapes unscathed.