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Marketing Strategy: Strategies for lead generation and sales to Bariatric Surgeons
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Amy Austin answered:

You need to reach out to the person working with the surgeon who is responsible for their marketing or their customer service - such as a clinic manager, patient representative or equivalent; or a hospital or health system-based marketing department representative if the bariatric surgery program is affiliated with one. Oftentimes bariatric surgeons do community seminars or webinars so getting the names of the individuals coordinating those programs on behalf of the surgeon could also be beneficial. It is not likely you'd be able to reach the surgeon themselves. If you were able to reach them, they may be able to influence the marketing decisions being made about their program, but they are likely not the sole decision maker. Hope that is helpful.

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