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Branding & Identity: Is it standard practice for a product and company name to be the same? Should our product and company name remain the same?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

I believe the product naming follows certain kinds of rules. The name of your product should also instil confidence in your brand. If all of your product names sound like iPhone, iPad, iTunes, and you suddenly launch a new music service called “Streamy,” it’s going to sound random and could potentially cause your customers to lose trust in the brand. Lastly, your product name should help your brand to generate buzz.
1. Be Descriptive
The first place most people start when they must name a product is to simply create a name that describes what the product does.

2. Use Real Words with a Twist
Words do not have to be used literally in a product name.

3. Make up a Word
One way to ensure your product name is unique is to make up a word.

4. Change Spellings
Products like Trix, Kix, Fantastik, and Liquid-Plumr use real words that are misspelled.

5. Tweak and Blend Words
When a single word or a compound word will not do, you can tweak and blend words to create a brand or product name.

6. Create an Acronym or Use Initials or Numbers
Therefore, you need to exercise caution when you use an acronym or initials in your product name. However, many companies have achieved great success in launching products with names that use numbers and letters. You can use a verb as your product name, or you can turn a word used in your product name into a verb.

7. Use a Verb
The Swiffer product name is also used as a verb sometimes. As you can see, it is okay to get creative when you name a product. If consumers are willing to accept the message and promise that your product name communicates, then you are on the path to success. Next, we will cover some best practices for using quantitative research to test product names along with the value of your target audience.

8. Best Practices for Designing a Concept Test
A product naming survey offers deep insight into which names consumers respond most positively to. Begin with a detailed description of your product, along with an image that gives respondents a clear picture of the look and feel of your product.

9. Naming Questions
And be sure to ask for input from your respondents to see if they have any additional suggestions for names you had not thought of, based on their perception of the product. Next, measure a consumer's willingness to purchase your product based on each individual name.

10. Analysing Your Results
Your analysis of the individual names will include sentiment, as well as critical data about the likelihood of a consumer purchasing your product. Testing product names allows you to remove the speculation from your decision-making process and launch your new product with confidence backed by solid data.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

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