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Lean startup: I'm thinking of starting a Cigar Of The Month Club. Is the monthly subscription club space too saturated?
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Bob Schwartz, Building Great Companies! Enabling Others Success answered:

"subscription" is a business :transaction model for membership, subscription is not a business.
So first and foremost focus on what's your product /offering and make that great, and create a compelling story to tell.
Go get em!

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