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MenuIs Google Adwords the best advertising option available for websites? Which affiliate programs are best?
I am planning to make revenue from my startup purely from affiliate agreements/ advertising. Is google adwords the best advertising option available on a site? which affiliate programs are best, are there popular ones i should stay clear of?
Answers
I'd suggest that "best" depends on who you're targeting and what your conversion goals are. Have a look at Facebook ads, I've had better performance there recently.
you may go for google adwords and try to find out your potential consumer audience. going for a selective approach in your product line marketting would help you out.
That's a great question! If your budget aligns with a PPC setup I say go for it.
If you're looking for more organic and economical options I'd recommend using social med Facebook, Twitter and LinkedIn.
The best type of marketing content is going to be video, picture 2nd and content last. If you do decide to go the Adwords direction I've got some people who can help you with that.
For more information regarding the right marketing channel read http://cauvee.me/2015/11/20/whats-the-right-marketing-strategy-early-stage-issues/.
If I can be of any more help feel free to connect with me on LinkedIn or call me.
Adwords is usually, together with branded SEO, the top performing channel. But it will only be the best for each advertiser depending on many factors: competitors & competitive advantage (if your competitors biddings are very high, or if your product will not have a good conversion rate), type of market (if your product is related to keywords that nobody search or if it has a high search volume), web structrure (if you have different pages related to different potential searches which can bring traffic to your website, as it will improve quality score, reduce cpcs, and improve conversion rate), etc etc.
Regarding affiliate program, it depends on industry and region/country, and the type of affiliates/actions you will ned
I believe you should not abandon Google AdWords so soon.
When you need quick access to lead with your affiliate offers, Google paid ads can help you convert your target audience in the short term. Organic lead generation is valuable in affiliate marketing, but it is a slow process. To pull your target audience in, you need to do a lot of research and analytics tracking.
You can read more here: https://prettylinks.com/how-to-promote-affiliate-offers-with-google-paid-ads/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?
Do the opposite. Think about it from their point of view. They get requests like these all the time and most of the time the request comes from random people they don't know. That would be kind of annoying right? You get an email from someone you don't know but they want you to do something for them? You'd delete that email too. Best way to get their attention...get a referral from someone they know and trust. Get someone else they know and trust to introduce you (this is the whole reason I built my business www.reverralriver.com). Referrals work the best. Second best way...develop a relationship with them before asking for anything. Don't email and ask for something right away. You wouldn't ask someone to marry you on a first date would you? Develop the relationship slowly. Give them value before ever asking for anything in return. Over just a few short weeks you could easily establish a relationship to the point where you could actually mention an "ask" which should be very open-ended and create absolutely zero work/friction for the person you are asking. One of my favorite techniques to warm-up a relationship...just email and tell them you appreciated (insert an article they wrote or service they provide, whatever, just stroke their ego). Tell them you're a fan and often point people their way. Then go way above and beyond and find their physical mailing address (it's not that hard to do) and send them a small gift or hand-written postcard in the mail just to say thanks. Then email them once you know they got it and just say thanks again. Then start emailing them various articles or things they might think are valuable, I'd say no more than once every 4 days. Connect on LinkedIN and message them funny pictures or GIF's. Show them you're human. Make them laugh and smile and just say "Hey I appreciate all you've done so just wanted to return the favor and make you smile (insert funny GIF here)". Then, once they know who you are, don't ask them directly to partner...ask them if they know anyone who would be interested in partnering. Below is a template I've used with great success...and the beauty is that they will often ask for more info and get interested themselves, but usually only if you have offered them some sort of value to stand out amongst the crowd. --- Hey (prospect first name), Hope you laughed at the last GIF I sent. I was just wondering if you knew anyone that would be interested in a partnership/affiliate opportunity… Real quick summary… I’m building a SaaS that automates the process of asking for referrals…it uses artificial intelligence to find potential leads in your existing customers network and makes it super simple for your customers to make the referral (one click of a button). If you know anyone that has an audience of people that would benefit from something like this I'd be grateful for an intro. I won't let you down I promise if you can make an intro. I’ll draft up all the marketing material and do all of the work, so all they would have to do is say “ok”, hit copy, paste, and send and I’d be happy to pay them 25% commission for life (or if there is another payment structure in mind I’m happy to talk about it) So what do you think? Can you help me out? Thanks, Parker ---- If you found this useful please upvote. Book a call with me if you want to know more or if I can help further.PW
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