There are companies and agencies that include these types of strategies. However, depending on the overall marketing strategy needed to be successful you may/may not want to include Periscope/Meerkat.
We started implementing Blab and Periscope recently into our marketing channels.
Questions to help you think if implementation is good:
1. How much time/bandwidth do you have to monitor and create content for the feed?
2. What is the content strategy for using these mediums?
3. How are you planning to cross integrate with existing channels?
I'd recommend we start picking apart your business to determine if it's feasible and makes sense. For us, we use Periscope as a Vblog and its something that no one externally could do on our behalf unless they had extensive training in what we do. Make sense?
Feel free to request a call if you still need help.