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I have built a site and am convinced that it can get huge numbers and traffic based on the value proposition. I think journalists will write about it and people will want to check it out. It is free to use. The plan is to get the number( if my confidence is not unjustified & not just a pipe dream) and then decide on the best way to monetize it based on where users find value and how they use it. We obviously have ideas about the various ways it could be monetized. Is it being daft not to have this plan set in stone from the outset? Is it naive to believe numbers can always be turned into revenue, (ie value can always be monetized). Costs of running the site are fairly low (other than hosting, support etc)

Business Strategy

Traffic Monetization

Traffic Generation

Answer

Cauvee [call-vay] answered

Not necessarily.

"Huge numbers" mean that people have an INITIAL interest in your content.

How often are the staying on the site? How often are they returning for more content?

I'd recommend we discuss brand advocacy and the process to convert a "lead" into a "loyal fan."

Once you have loyal fans WITH high traffic, ABSOLUTELY!

Your affiliates should be relative tools or opportunities that the community would need to use.

Feel free to call me to deep dive on the matter or connect with me on LinkedIn. Happy to help 😃.