In fact, in 2018, B2B eCommerce sales surpassed $1 trillion. The fact is that B2B eCommerce marketing strategies have changed in recent years. Given the blurring of lines between industries, many sellers could do with an upgrade to their B2B eCommerce marketing strategies, particularly during this crucial period. If sellers want to take advantage of the digital opportunities that currently abound, increase sales, and outperform their competition, it is critical to elevate marketing efforts to new heights as others hunker down. No matter if one is discussing writing product descriptions that sell or driving revenue with content, excellent copy is what earns a retailer visibility, motivates clicks, educates visitors, and inspires consumers to convert. When it comes to B2B organizations, content is possibly even more critical than in the B2C sector as B2B buyers consume an average of 13 pieces of content before deciding on a vendor. Given that shoppers cannot hold, touch, feel or smell a product when browsing options online, they are largely dependent on what a business claims and what its customers have to say, with the latter being weighted more heavily. This is the exact reason why so many merchants leverage product reviews to increase eCommerce sales. As far as B2B eCommerce marketing strategies are concerned, product reviews and testimonials are crucial as buyers are more discerning due to the average order size being more substantial than with B2C transactions. Conversion rate optimization is a critical B2B eCommerce marketing strategy for increased sales. The fact of the matter is that if sellers do not know how customers are interacting with their sites, then boosting sales in a sustainable way is extremely difficult. To increase sales in a long-term way, merchants should consider deploying some eCommerce marketing tools that will help max out revenue, such as CrazyEgg or Hotjar. B2C companies often target more consumers across a wide variety of demographic, psychological, and socioeconomic classes, groups, and factors. B2B strategies tend to address much more narrow, focused, carefully calculated markets. Though B2B buyers are also consumers, they are targeted based on work-related variables and with different approaches than B2C. The intent of B2B marketing is to meticulously move contacts into prospects and eventually to buyers and loyal users. There has been a notable rise in an education and informational component to B2B marketing strategies in the last decade, where brands are seeking to prove their value by helping instead of selling. But content marketing is also gaining popularity in B2C, too. Elemis recognizes that education is an essential component to their customer experience. B2C marketers must sell their brand by creating catchy but lasting messaging that ensures the brand remains top-of-mind when consumers decide they need or want to buy. The brand has transformed its shopping experience, giving the consumer everything he or she needs at their fingertips. Success in B2C marketing means forging emotional connections with consumers. And today, online commerce is exploding. For a high-performing B2C marketing strategy to work, you must be familiar with the psychology of customer decision making. Once you understand how consumers think when they are in the market to buy, the next step is to attract and convert.
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