Question
Our main target group are researchers in life science &
biomedical research. Right now we have been live (as a beta) for couple of months and relied purely on organic growth (google search traffic) and didn't invest a dime into marketing, because we wanted to make sure that platform is stable.
Now, we want to turn into more aggressive marketing and not sure what strategy to embrace. We have two options (though, maybe not mutally exclusive).
Option 1: Posting information about our platform (maybe in a form of QA session) on reddit
Pros: get more visibility; speak to influencers in the field; get costractive criticism and opinions, get twitter re-twits (many reddit users are super active on twitter too); maybe get potetial customers contacts
Cons: competitors may find out about us and copy some of our know-how/features before penetrate market enough; it may not add any sales, because buyers (less techsavvy people who are our potetial customers) are not on reddit and likely are not on twitter (so we would waste time and efforts on not directly selling)
Option 2. Directly contact potential customers, do demo for them, get feedback and ask them for people they know who might find our platform useful.
Pros: direct interaction with potential customers; get customer requirements; higher chances of sales; competitors don't know about us before we are strong on the market
Cons: slow growth; slow market penetration; little awareness of our service
What do you think guys?
Anna
Answer
Frankly: You're looking at this backwards.
Both of your approaches are based on interrupting a prospective customer rather than delivering value upfront and letting them knock on your door.
Not knowing your product, platform, or purpose, I assume that you offer some sort of solution to a problem facing customers?
Go out and answer every question on Quora, Clarity, MosaicHub, LinkedIn, Twitter and every forum where people are asking about the problem you solve. Answer their question and watch your traffic grow exponentially.
It is not about finding customer for your product, it is about offering the solution to their problem.
