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Marketing Strategy: What is the best marketing strategy for a web-based b2b and b2c platform? we have two options (described below)
KW
KW
Kenneth Wolstrup, Value adding advice built on analysis. answered:

I would go for the direct client contact-approach for several reasons:

- It sounds like you are still searching for exact client requirements. You will get those from talking to the clients directly.

- You are not sure, whether your clients are enough tech-savvy that redd-it makes sense. This puts a significant downside to approach no 1, where you would let your competitors understand your product but risk having no clients.

So unless you need to create cashflow quickly, and therefore need to scale fast, I would go for the safer solution and interact with clients directly. No problem assessing their tech-savviness, so you can move to an electronic platform, where growth will be faster after you have made sure, that your clients will be there as well.

Let me note here, that the direct approach probably works best for b2b. b2c is hard work directly, so probably the webbased marketing would work there. But still the clients must be there, so you could start of with a b2c-test directly to gain knowledge.

Good luck with approaching your target group. If you would like more dialogue on this, I will be happy to talk more.

Best regards
Kenneth Wolstrup

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