Loading...
Answers
MenuDoes anyone have any useful tips on converting traffic into sales?
I have noticed a dip in sales during the past week (second week of November)
Answers
Make sure you are offering a product others want to purchase at a competitive price. You can do your own research regarding competitive pricing or use software that assist with the detail research. Your question does not note what types of product you are selling; however, most product sells are seasonal and that may be causing the dip you are experiencing. Compare the results to the same week last year and the year before and review trends. I work with clients that sell products on line - feel free to set up a call if I can assist further.
This is a really broad question - and it could be answered 100 different ways that would all be right.
I'll focus on something very specific - and that's to reverse up your funnel and look at your traffic first and foremost. Rather than thinking about how you can convert the traffic that is showing up - make sure you know who they are and what are after. Across the thousands of companies we work with every year, one of the main factors for poor conversion is that they are trying to optimize conversion on the wrong traffic.
Make sure you first optimize your traffic - working hard to attract your core customer segment, or you run the risk of "optimizing" for the wrong users simply by catering to the folks who are showing up. Unless you are a brick and mortar - you aren't constrained by the composition of the "foot traffic". Of course, you want to serve up what the market demands - but make sure you are talking to the right market before you start "optimizing" yourself away from your true customers.
I'll posit that only after you've validated that you are doing everything you can to attract the right traffic - does the process of conversion optimization becomes worthwhile.
As a highly actionable tip for doing this - talk to the people who show up - find a way to make contact with them by phone - you learn so much from talking to people that you can't learn by looking at aggregate data. If you want to understand your funnel - take a swim in it - don't hide behind it.
Cheers,
Ryan Rutan
CIO - Startups.co
I wouldn't change anything. If you're in ecommerce the dip is people waiting for Black Friday and holiday sales. If you continue to see a dip after Black Friday then I would worry.
More people browse the 2-3 weeks leading up to the holiday push
Yes. Make sure that you have a great newsletter that you are sending out constantly - every day, week, month. Give good content with a link to an offer.
Best of Luck,
Mike
From the Trenches to the Towers Marketing
I will be glad to help as my time permits.
Related Questions
-
What are the profit margins for high end home decor and furniture?
Hone decor / furniture industry is one of the highest profit promising industry today. The profit margins on home decor ranges from 20% - 45% depend on the price of the product. If you're looking to get quickly popular, I suggest you start with the online store and promote it on offline as well. Keep the margins low initially so that you can attract more buyers. As the business grows, reinvest the amount back on the business so that you can stock more varieties. All the very best.KK
-
How to price conversion rate optimization?
I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on how long it would take to complete. I prefer to work with customers on a rolling monthly basis because I can have an impact on many aspects of their digital marketing and business processes. It means I'm also not tied to only creating split tests but have the freedom to advise and have a positive impact on multiple areas of a business.KM
-
How to turn a niche seasonal business into a all year round business?
Thanks for reaching out. Do you want to meet in person? I am in San Francisco/San Mateo location. Best, SeanSP
-
How can I make a small, profitable business on Wordpress?
It sounds like you have plenty of skills to get started now. There's no need to keep re-training in different areas when you have experience to get started today. My suggestion would be to pick a niche and try and become the go-to guy in that particular niche. Let's say, for example, you are interested in men's fashion. You have experience in creating Wordpress ecommerce sites. You could call up maybe 10-15 of the local businesses in that niche in your local city/state and offer to make their website and get them in on a set-up fee and then a monthly maintenance retainer. This approach would be lower stress (because it's something you're interested in) and also because you could create a methodical framework that you could apply to other businesses in that niche. That's just one idea. Second idea - create a course on WooCommerce development and put it on Udemy (or Coursera etc). Note down 10 of the biggest obstacles you've had to overcome when building sites for friends and family and then note down 10 of the most important considerations people should consider before people get started. Now you've got 20 video lessons for your course. Charge for the course on Udemy or use it as a marketing tool to get more b2b development work. Idea 3: Go make money on freelancer.com, peopleperhour etc. Perhaps you've tried this already? Skills like yours are in demand on those platforms. Idea 4: Take the things I noted in the second idea above, and turn it into a handbook. Sell that book via Amazon. Idea 5: Go on Tweetdeck. Create a column that searches for people who are using keywords like "Wordpress woocommerce issue" "Wordpress woocommerce help" "WordPress woocommerce problem". Give them your clairty.fm link and tell them you'd be happy to have 5 minute discussion to see if you could help them resolve their problem. Idea 6: Find 10 major theme development companies. Sign up to their help or support forums. Do a similar thing to what's noted above on Twitter and offer to have a quick call via clarity.fm to see if you could help. Idea 7: Go down the route of finding existing Wordpress/Woocommerce blogs. Write posts for them about specific WooCommerce issues, problem solving or project management tips. Do this with the aim of improving your inbound consulting gigs. Idea 8: Do the exact opposite of whatever those friends are telling you. Idea 9: With your skills you could easily start a dropshipping company. I won't go into all the details here but just start looking at sites like Clickbank or Product Hunt to get a feel for something you're interested in. Build your site and start dropshipping products. https://www.woothemes.com/2015/06/dropshipping-beginners-guide/ Wordpress consulting alone, yeah it's probably quite competitive, but that doesn't mean there aren't plenty of opportunities for revenue. I think you will be even more motivated, successful and less stressed if you pick a niche industry, product or service to focus on. Enjoy it!SC
-
Why don't small business retailers have e-commerce stores on their websites? How do I show small business owners the benefits of e-commerce?
I live in Brooklyn, NY, which is a really fertile ground for small business retailers. My experience speaking with a lot of the shop owners is that they simply don't have the resources to maintain an online presence. Just keeping the brick and mortar operation running consumes most, if not all of their time, especially if the are also creating and producing their own products. For many that I do see take a shot at e-commerce retailing, they may get Shopify/Squarespace site set-up, then just run out of steam to keep it going. One innovative, in-between approach that I've seen one of my favorite shops take, is to actually focus on using a single social media channel, Instagram, and maintain an e-commerce function through it. (See @peopleof2morrow on Instagram)CR
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.