How can i embed my Clarity link into my website?

There are many free or low costs things you can do: Marketing on Facebook or Linkedin (depends on what you offer) Contests Influencers Killing testimonials Pick up the freaking and make phone calls (you have to learn sales. Any business is 90% sales). Sales is scary but there are lots of easy ways to do it, that gives you confidence. Give me a buzz to set up a killing strategy that pays.

Did you know that having an fancy expensive website doesn't do it either...I mean you can pour thousands of dollars into a website... but without traffic, it wont be worth it... Find you target demographic.. Schools, Community Centers etc... and go old school... HANG UP A FLYER!.... that will get you going... if your product is awesome... the organic word to mouth method will get you students... So two things.... do not be afraid to go OLD SCHOOL... and be sure that your product is of quality...

The easiest way to promote on a shoestring budget is guest posts. Write about the problem your app solves on sites where your target customers will read them. Make sure you've got a strong marketing funnel for the people who click through your articles — if you're not capturing leads properly (and converting them) all your marketing efforts are wasted. I've worked with a lot of new businesses and helped them bootstrap to success using this approach. It works as long as you stay consistent and *truly* help your reader in the articles (trust is huge). I'd be happy to review your strategy and help you adjust it for maximum exposure (and potentially adjusting your inbound funnels). Let me know if you'd like to set up a time. Good luck!

Yes, you can target Facebook ads by location: https://www.facebook.com/business/a/online-sales/ad-targeting-details

You need to consider good, old fashion SEO. Do some basic keyword research to understand how people might be searching for your app - or what it offers - and adjust or develop web content targeted for that search. If you're able to get rankings for these searches, you'll begin to see the increases and I would even recommend setting up a direct link to the store with analytics tracking to see how many leads that you're sending. Also, it's not free, but advertising is something you should also consider. Apple launched a simple platform - http://advertising.apple.com/tools/iad-workbench/ - a few months back and there are several other app networks that you can use. Best, Clark