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PPC: Due to privacy issues, Google's policies prohibit remarketing campaigns for 'sensitive' medical issues. Has anyone found a work around to this?
SB
SB
Sarah Brody, Digital Ads Expert | Former Marketer @ HubSpot answered:

I'd recommend framing your Adwords ads in a positive light - instead of calling out specific medical issues in your copy, describe the benefits. (ex: instead of "Experiencing hearing loss?" try "Improve your hearing!") I imagine there are several ways to rephrase your copy to get your ads approved and still deliver the same message.

You can also try remarketing on Facebook, if it's a good fit for your audience. I don't believe they're as strict with this rule, so you may find that easier. There should be need to go through a 3rd party retargeting platform - you can build your ads directly through Facebook with no extra fees.

Hope this helps!

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