Realize that in order to successfully grow your business on a yearly basis you can’t rely on just ONE thing. It doesn’t matter whether it’s marketing, sales, programming, etc., the point is to make sure you’re doing everything.

I have worked with fitness and nutrition brands and here is one of our case studies that will give you some idea of campaigns that you can run
http://www.incredo.co/fitness-nutrition-company-gains-103-website-traffic-increase-in-3-months

Read also my latest blogs below so you can learn:
1) 3 Keys to Grow Referrals For Your Business
2) Marketing Weight Loss Products to Facebook Generation: Do’s and Don’ts
3) How Healthcare Companies Can Use Emotions To Affect Customer Decisions
4) 4 Tips on Turning Raving Fans Into Your Health Club's Lead Generators
5) How Effective is Email Marketing for Healthcare/Fitness Industry?
6) How To Receive Great Testimonials For Your Fitness Business
7) How to Convince Potential Clients That Sports Nutrition is Not Harmful

And much more --------->
http://www.incredo.co/blog/topic/health-and-fitness

Let me know if need any other tips and we can set up a quick call to assess your online resources and opportunities