Question
I want help with creating buzz, incentive, or reward for IT companies to want to refer us to their clients. I want them to only think of us when it comes to websites or PHP custom application programming.
We are a web development firm. Our best referral sources are IT service companies. We want more of them to refer us to their clients. What incentive could we use to refer their clients to us? We have tried a percentage of the business they refer, not great results. We have tried to offer the IT companies some complimentary web services, not great response.
Answer
OK
First of all, what problem are you solving for them? Why are they referring you?
This is really powerful stuff. This is better than a buzz.
If you incentives them, then they are no longer referring you, they are selling you.
Do you really want to loose that?
Seriously, it sounds like you are doing great!
Steve