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Online Advertising: How do I judge what I should be spending on advertising based on the 3 LTV segments (best, average, worst) I have for my customers?
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Mike York, Start-up, Corporate and everything in between. answered:

In my experience the easiest way is to change what you're optimizing towards, at present your CPA appears to be that best/average/worst are all equal to 1. Why not change out your acquisition model to optimize towards the LTV you've defined.

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