Brand name is a fascinating topic as that can very often boost or slow down your brand awareness and company growth.
I have co-funded 2 companies and we did spend time selecting names that would be understandable to most and therefore excluding the need to translate: Grace & Wilde (lingerie) and Wolf Leaders Academy (Leadership courses).
Regarding your question: it all depends on the reason why you would like to translate your brand name. Is this because the alphabet is not the same? Generally it's a good (read: effective) practice to select a brand name that is understandable and easy to pronounce to most people in the world (or not understandable at all: take Google as it's an invented name). I'm happy to go on a call with you to learn more about your brand and needs for a translation.