We are working tirelessly on SEO but it's not going as fast as I want. We are starting an email campaign soon. Press release within the next month. And still moving full steam ahead with the SEO. Just wondering if there is a faster way to get the app to generate some buzz. I've tried social media. PPC but it seems that everything comes back to SEO. It's a one of a kind app. Once it takes off it will be big. Any advise would be greatly appreciated. I am bootstrapping so I have to watch where I continue to put my money.
The easiest way to promote on a shoestring budget is guest posts. Write about the problem your app solves on sites where your target customers will read them.
Make sure you've got a strong marketing funnel for the people who click through your articles — if you're not capturing leads properly (and converting them) all your marketing efforts are wasted.
I've worked with a lot of new businesses and helped them bootstrap to success using this approach. It works as long as you stay consistent and *truly* help your reader in the articles (trust is huge).
I'd be happy to review your strategy and help you adjust it for maximum exposure (and potentially adjusting your inbound funnels). Let me know if you'd like to set up a time.
This will largely depend on on who your audience is (before you can decide what to say or how to say it you have to identify who you want to speak to and importantly where those people are.) So in general I would remain committed to social media, but curtail your focus on platforms relevant to your site concept - the other factor to consider is who (if anyone) is visiting the site now and then go out to replicate those people on scale. Specifically you can consider custom audience/look-a-like campaigns and re-targeting ads for current users who visit the site but dont fully engage. the other thing I would strongly consider (if you dont have a blog already) is to explore whether blogging and curating content relevant to your visitors might attract people in. above all else, I would start investing time into building an email list you can use to drip market updates on the site and re-engaging them once they have left or not completed certain items. start by adding a "roadblock" lightbox pop-up to your homepage so you can collect user email addresses prior to them visiting the site. yes you do run the risk of people dropping off but getting that initial piece of data you need to contionue the dialoge can be a critical part of getting them to come back and behave in a way you desire on your site. the are several other ways you can consider collecting email addresses (from blog subscriptions to PPC on platforms like Google and Twitter where part of what is embedded in the ad itself is a field for people to put in their email address.) all of this assumes a more b2c focus for your traffic, so some tactics would change if this is more of a b2b pipeline you'd like to build. Feel free to reach out to set up a time to chat and we can discuss our target audience profile and a strategy crafted to drive those users to your site. https://clarity.fm/jcgarrett
We're just 4 months into helping a company do exactly this. He had a brochure-style website that was pretty awful. It accomplished nothing other than tell people about the product -- not even linking people to his products on Amazon, the only place he sold them at the time. He wanted to capture some of those sales, while also attracting wholesalers. As fast as possible.
Within 3.5 months of going live, we're at 1,700 followers on FB. We're targeting LinkedIn next for him. Normally I wouldn't put much stock in amassing a lot of followers in a short period of time. But he's picked up 12 qualified wholesaler leads from those efforts -- if he lands even just a couple of those, his life changes from a revenue standpoint and he's ROI-positive...and we're just those 3.5 months into this.
Here's what we'e done for him so far, though I realize you'd have to do this for yourself and your results may vary.
Outreach efforts to guest post. He's got at least one article published on an authoritative website for his industry, where his target audience goes.
Paid social ads targeting designers and architects, among others, through FB.
On-site blog posts that are heavily promoted through his own social channels.
Significant white-hat optimization to his own website. That won't do much for him in the short-term except help with long-tail search queries.
A Visual Website Optimizer multivariate test on his home page, testing headlines and call-to-action button colors. His traffic is so low that we don't expect to see statistically significant results from this anytime soon, however.
So there's one roadmap that's working right now for someone else with both e-commerce sales goals and offline sales goals.You're right, SEO takes time, but you're ultimately going to have to have that foundation in place.
I'd go with paid search/paid social to generate traffic to highly optimized landing pages. That doesn't have to mean landing pages that blast you with a hype-filled headline and aggressive sales copy, like some people think. But it should be compelling, with an above-the-fold call-to-action.
Hope this helps. Let me know if you want to jump on a call to talk more specifics.
Hi there, based on my experience, here are some effective ways for you to increase your app visibility, details as follows:
Cooperating with influencers
Most people like to follow others and be influenced by the words of some celebrities or well-known business people - having high-profile Facebook pages with 100,000+Likes mentioning your app is a huge win. Reach out to organizations whose goals align with yours, and give them a compelling reason to mention or link to your app on their page.Pay for their recommendation is a good choice.
Apply for Awards and Contests
One great way to get exposure for your mobile app is to enter – and win – contests. It can give you tons of press, exposure, reviews, and plenty of downloads.There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on.
Get Featured On Mobile App Review Sites
There are many sites you can submit your app, such as cnet,mashable, techrunch, app advice, appbrain,etc. If you get reviewed by a popular app blog like AppAdvice, you can expect a similar amount of traffic to flow through to your website and App Store listing. If you get featured on The Next Web, you can expect tens of thousands of unique visitors in the first 24 hours to hit your website and your app store page.
Before promoting your app, you should also get positive app reviews(Bestreview provides this kind of service, https://www.bestreviewapp.com/?from=cr-chris) to increase the download rates, because 95% users will take the app reviews as one of the most important reference factors to judge the app, and most people prefer to download an app which has much more positive reviews.
Hope these methods are useful to you.