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Branding: How much consideration should I put on the color scheme of my business? Does color affect sales or attract customers?
ZR
ZR
Zack Rosenberg, Startups, Sales, Media, Advertising answered:

You likely won't get it right the first time around. Though it will make a difference. There was an interesting study about how waitresses who wear red lipstick receive 30% higher tips. When asked why they tipped more, they had no idea. Not every decision is conscious.

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