I create Wikipedia pages for clients on popular freelance websites and have been quite successful with nearly 100 5-star feedback reviews as well as an overall 5 star rating... however, these freelance websites charge me 10-20% of the revenue depending on each site. Although I have started a basic pricing page on my own website, I'm not sure how to take it to market as this is a very specific niche - simply using Google or Facebook ads will not be that useful. Companies, individuals, products or topics eligible for Wikipedia are the ones with some kind of news coverage or references from published books, magazines etc. Any advice, on a general approach or marketing strategy (ads targeting etc?) and marketing venues that can be used would be appreciated.
Very interesting niche! I was just reading about this in a news feature article regarding companies that hire individuals specifically for this work.
My suggestion would be to gather some data and convert it to infographic form, showing the power of '1st page on Google' to influence perceptions. 'Everyone' isn't your market - quite clearly, it is people or products that have the public split, or that are not known.
Outside of the freelancing work and ads, another suggestion would be to join Meetups and attend conferences on PR. Perhaps even join a PR firm as a dedicated PR writer.
In short- you will have to create your position in the minds of the potential client.
I've spoken with nice startups about this sort of issue as their consultant, happy to bounce ideas with you on a call!
Warmly,
Arjun.
