I have been building and selling digital products online for almost 3 years. I have tested and re-tested many models of pricing and found what works and what doesn't.

Here's my thoughts on your issue:

I would say that you need to determine what your goals are. Are you trying to get the most users, or are you trying to get paid users?

I took a quick look at your page and I had a hard time even finding what or how to upgrade my account, and when I did find the page, I was not given any incentive to upgrade at all.

I would remove all the places where you say 'It's Free!', because although you do have a 'lite' version with no-cost to try, the product itself is a paid product. This not only will enhance the value of your paid product, but will also greatly increase the value of what your are giving away for free with your 'lite' or trial account.

I feel that you need to define who you are selling to and what it is they are getting in return and then you need to ensure that there is clearly stated and obvious value to upgrading.

I am more than willing to jump on a call with you, should you have any further questions or if you'd like to get together and build a more effective sales funnel.

Thanks,

Jon Nastor