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MenuWhich is the best payment model for a services marketplace?
I am currently developing a services marketplace (for students/tutors).
Which payment model would you suggest out of subscription, escrow or a direct services fee for the transaction?
Answers
There are several questions/pieces of information you would want to consider to know which avenue to go down (a few highlighted below):
- which platform are you going to be on-boarding and connecting students/tutors thoughts? web, mobile, hybrid or brick & mortar (includes actual phone calls etc)
- how often are disbursements of funds going to happen with a typical transaction period (say 1 month)?
- what is your service fee/cut for the work completed? are you working on a %/commission basis or are you generating funds from clients in another way?
- which party shoulders the service fee your charge? Is it just one party or both?
- is the transaction always intending to be a 1 to 1 relationship (i.e. would a group of students be able to hire a tutor for an exam review session and split the costs etc?)
those are just a few things that should be top of mind as you consider which ways and means you intend to collect/process payments for your service. I'd be happy to jump on a call and walk through these and other questions to help get you on the payment model/processor right for you.
Just click below and request a call to get started.
Because you're building a two-sided marketplace, your question would require validation of your hypothesis from your supply and demand base. Because there is a higher utility value and lower cost of customer acquisition with a subscription model, I would design around that payment model. So ask yourself (and your demand prospects) what subscription services would they value the most (create a list of top 5 to 10 services). Then, determine what just in time services would they value the most (again, creating a list of top 5 to 10). Build your supply based market around both subscription and just in time services. After you've done that, use an escrow payment model for JIT services.
I would definitely recommend escrowing the funds in order to offer the best user experience for both students and teachers. This is central for the success of your project. The model I'm thinking about is used by merchants providing similar services like task rabbit. An important question is where are you going to launch this platform ? Regulation is very different according to the place you're located. In Europe, third party payment is strictly controlled by authorities and require strict KYC data in order to be compliant with EU payment directives. In the U.S. I would recommend some solutions already tested and approved by the sharing economy ecosystems. All the best with your project. Bertrand
Escrow would be best because it would not only keep you in the center of the hype but also increase reliability of the service for the parties.
The majority of online marketplaces operate with one of the three basic strategies: commission, subscription, and listing fees. But actually, there are many more revenue models on the market. Each of them has its own benefits and difficulties in implementation. I have already written a blog for this, you may refer to https://techwink.net/blog/how-to-successfully-monetize-your-online-marketplace.
Since there are already so many marketplace marketplaces for students/tutors so using a subscription, escrow or a direct services fee for the transaction wouldn't work. You need to think out of the box. I've successfully helped over hundreds of entrepreneurs, marketplace owners, and businesses, and I would be happy to help you. Please send me more information before scheduling a call - so I can give you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/ripul.chhabra
There are several models to opt for. But I would suggest that learn to mix things up, which will make you market disruptor. You can mix Fiverr with CouchSurfing to create a new model.
Fiverr is a freelance marketplace that connects freelancers that offer digital services with customers. It charges the customers $1 for orders up to $20. A typical representative of the subscription model is CouchSurfing, where local people can accept travellers from all over the world. Upon registration, new users get 10 free requests per week – messages that can be sent to a host. To get an unlimited number of requests, the users must pay $60 per year to verify their accounts.
You can read more here: https://sloboda-studio.com/blog/online-marketplace-revenue-models/
While there are many reasons why large, complex companies have a hard adapting to today’s much faster cycles of change, the root cause stems from core management practices that were designed for a much slower moving age. This model supposes that executives are astute fortune tellers, able to project market conditions and customer expectations 18 months away. This tradeoff no longer makes sense, as customer expectations, competitive threats, and tighter supply chains mandate actions driven by fast, constant feedback at the expense of certainty. Cycles of change are accelerating, and companies that want to grow profitably must be able to adjust, pivot, and reorganize as quickly as market conditions warrant. At Apple, staff members can override a manager’s decision if that decision makes the product worse. Every decision is centered around making the best possible product. Apple takes great pride in choosing effectiveness over efficiency and driving every decision through a value stream defined by product excellence, measured by customer delight and the resulting market share. At most large companies, creating customer value takes a backseat to pleasing the boss.
You can read more here: https://www.thoughtworks.com/insights/blog/disruptor-advantage-culture-empowerment
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Cryptocurrency payment is the best methods of payments
Related Questions
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What is the most effective method to building a two-sided marketplace?
For four years, I was the marketing manager at Axial, a two sided marketplace that matches investors with companies looking to sell their businesses. We figured out the chicken and egg problem, then figured out how to market and sell each side in a way that scaled. When you think about building a two-sided marketplace it seems daunting, as your question reflects. It feels like you need to get everyone active all at once in order to create any value for anyone. But the truth is that you really only need to get one side engaged. The way I think about two-sided marketplaces is like a grocery store. A grocery store is one of the original two sided marketplaces: there’s a customer who needs fruit or milk or something else and there is a farmer who needs to sell fruit or milk. The grocery is the conduit between them, the two sided marketplace. If the farmer (or other vendor) can’t consistently sell their goods at the store, they’ll sell somewhere else. If the shopper doesn’t find the fruit or bread or other products they’re looking for on a regular basis, they’ll go somewhere else. The value of thinking about a two-sided marketplace like a grocery store is that it’s obvious who needs the product now and who is willing to wait awhile. The shopper has a very time limited window to buy the product - they’re going to be in the store for a half hour then they leave. If the product isn’t on the shelf, they’re not waiting for it. If the fruit is bad, they’re not buying it. The product on the shelf, on the other hand, can wait around. But each product does have a shelf life - some products, like canned foods, might last years while others, like fresh fruit or bread, might last only a couple of days. So, while the times need to match up, each side has different time requirements. In hacking a two-sided marketplace it helps tremendously to figure out which side of your market is the shopper and which side is the product. It’s not always obvious though. Sometimes what is being “bought” on your marketplace is actually the shopper. In the case of Axial, we were helping investors buy companies. It seems like the shopper is the investor. But it’s not - they’re actually the ones willing to wait around for the right company to come to them. The company being sold actually has a very short time frame to find the right buyer - usually a two week window in a well run sale process. On our marketplace, the two underlying assets were investor profiles and company profiles (to simplify everything). The investor profiles actually became our product on the shelf while the companies became the shoppers - even though it was the investors buying the companies. The investors were more willing to wait for the right company rather than the other way around. That insight helped us understand how to hack the marketplace to success. The side that is willing to wait around longer is almost always the easier side to collect. If you’re starting a grocery store, it’s always better to go talk to all the vendors and fill your store with product before you open it to shoppers. Leading shoppers through an empty store doesn’t meet their immediate need of needing to make dinner tonight. Talking to a farmer about the neighborhood customers you’ll have as soon as you open is a lot easier. And the farmer is more willing to have low sales at first in order to secure his spot on your shelves so his competitors don’t get the prime space he’s going to want later. If you think about Uber, which is clearly creating a two-sided marketplace of drivers and riders, they operate exactly the same way. In Uber’s case, the driver is the product on the shelf. The rider is the shopper. The drivers are willing to drive around for hours looking for rides. A rider will open the app, see if they can get a ride quickly, and if not will go to an alternative like Lyft, a taxi or the train/subway. That’s why Uber is spending so much money to acquire new drivers. They’ll pay drivers thousands to join, even buying them cars in some cases. They’ll sign limo drivers up as Uber Black drivers, convincing them that they’ll make as much or more than they are in the limo business. Then, when there is only UberX riders around and not enough drivers, Uber will eat the cost of paying an Uber Black driver to drive an UberX ride. Uber realizes that riders (shoppers) only use Uber (visit the store) if they’re confident good rides available when they want them (products they want are in stock and fresh). So Uber is hacking the product and letting it sit on the shelf (drivers driving around looking for rides) because that’s the only way to make sure they don’t lose to taxis or Lyft. I hope that gives you a framework to use as you think about growing or starting your two-sided marketplace. If you’d like to chat with me as you think through your marketplace, I’m available as an expert here on Clarity. I’m happy to make specific suggestions for how you can structure and grow your business. Good luck.CB
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Broad niche or Targeted niche which way to go?
I always suggest going "uncomfortably narrow" initially so that you can really dial in the user experience and build liquidity first. Going broad will be tougher as there's too much noise to signal. Also, it's best to fake the supply side initially of you can to improve the buyers side first, then figure out supply & quality afterwards if customers are buying and you've proven out a demand strategy that will work.DM
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When working on a double-sided marketplace how do you work out cost of customer acquisition?
I'm the CTO of https://3dagogo.com a marketplace of proven to print 3D designs. We look at the two sides differently. There's not a single customer. In our case you have designers and purchasers ( sometimes the same person can be both ). Cost and methods for acquiring designers are very different than those to attract purchasers. I would clearly separate the sides and come up with separate cost structures. In my opinion when you're looking at the marketplace from the purchaser perspective, the other side's acquisition costs can be seen as fixed marketing costs.DA
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What is the best pricing (business model) to apply to a marketplace?
I like to separate your question into 2 sub-questions: #1 How do we determine which side to charge? #2 How much is the right amount to charge? On #1, my answer is that you can charge the side(s) for whom you add the most value. In your examples, Uber really solves a big problem for drivers, it's that they sit idle for a good part of the day, so are willing to pay a lot for new leads. (their alternative is no work) Consumers are charged more for the convenience of a private car but they are probably not so much willing to pay more for a taxi, even if they can hail one from their phones. For AirBnB, it's a mix, it's a way for landlords to monetize idle capacity which they are willing to pay for, but it's also a way for a renter to pay less than they would normally pay for a hotel. On #2 (how much), I like to triangulate a number of factors: - What's the maximum amount I can charge one side, while still being a good deal for them. - How much do I need to charge so that I can become profitable? (the economics are quite different if you charge 3% vs. 12%) - What are comparable services charging for substitutes/competitive offerings? I will just add that there is no formulaic way to determine pricing strategies (curated vs. open), and it's a lot more about what's the comparable and what the value delivered is. That's how I approached the question while deciding the business model at ProBueno.com (my startup)MR
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When creating a marketplace, does it make more sense to focus on stimulating demand first or supply?
Focus on the more difficult side of the marketplace. For instance, if you think it'll be easier to get suppliers, then focus first on getting buyers - always be working on your toughest problem (aka your biggest risk). You'll find some great blogging on Marketplace and Platform topics here http://platformed.info (read the ebook too!)CM
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