Acquiring mobile users is increasingly becoming a challenge for businesses. And that does not just include increasing marketing budgets. What users need is a guarantee from someone like them, and that’s where referral marketing comes in. In simpler words, referral marketing is a tactic that must be leveraged from even in the mobile app environment – especially when there are hundreds of apps getting introduced to the stores every other day. While many businesses have an in-app referral campaign running, there are very few that come close to being as successful as Dropbox, Uber, or Airbnb. But in this article, we will look at the most effective measures to take to make the most out of the app referral program. The only way to get your referral program discovered by app users is to proactively share it across various platforms.
If you are too pushy at this instance, you risk even losing the user for being too intrusive or sale-sy. While asking is always an important aspect of referral marketing, it is important that apps focus on engaging the users first. Focus on using in-app elements that will not just help the user understand what your app has to offer, but also keeps him engaged for longer and nudges him to come back to it often. Here is the thing about your app’s users – they may or may not even discover the feature of inviting their friends. When you engage a user actively with your app, it becomes obvious for him to explore all the features of it – even those that you have tucked away under your ‘pro plan’. That is when you should incentivise the purchase – make it free for the user, but after he completes an action you desire. In this case, sending referrals to his circle. The only way to get your referral program discovered by app users is to proactively share it across various platforms.
A push notification every time a friend of theirs accepts the invite and joins the app. Get Social allows you to engage your app users in real-time conversations via chat features and to manage your community efficiently via an intuitive dashboard. It also enables you to incorporate activity feeds and social notifications to keep your community lively, motivated, and participating in the app referral program.
While referral marketing is one of the most effective ways for an app to grow, it is important to implement some post referral strategies to hook your new users straight after the app install. The sooner and longer you can maintain the WOW factor, the greater are your in-app conversions from referral campaigns.
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