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Start-ups: In your opinion, what played the biggest role in the success of your business?
SR
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Suzette R. Hinton, Expert Life Coach, Author & Businesswoman answered:

Currently, I have a bookkeeping business that is primarily done virtually. What makes it work is utilizing everything at my disposal to communicate with my clients.

Customer service though becoming increasingly automated is still about connecting and building loyalty. A testament to what's working is repeat customers. What I offer is not just number crunching but I anticipate needs in a way that has garnered me and my company the trust of those whom we serve.

It does take time but it's worth it. Regardless of all the bells and whistles of marketing and offering the latest and greatest product or service, without a connection, folks won't continue to buy. People tend to be loyal to folks they know, like and trust. Matter of fact, I heard Ali Brown, Multimillion dollar entrepreneur who built her business online say something very similar. She also said that we have to be in front of a potential customer at least seven times before they buy from us.

I have taken this advice to heart, am getting results and would love to talk more about ways you can connect with your clientele. Contact me at www.suzetterhinton.com for a free consultation.

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