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In every business I've ever been apart of, it has to be customer service. From the very earliest times, treating every interaction with customers and potential customers proved invaluable. Paying extra careful attention to their needs and problems allowed us to turn them into our biggest advocates, which in turn result in free marketing (the best kind). Repeating that only cost us time, but yielded more than if we would've invested in more traditional marketing mediums (like SEM).
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