Loading...
Answers
MenuIs there a custom platform I can use to display ads in my mobile app from selected paid advertisers?
Answers
1. Would be great if you can tell us more about your audience.
2. Do you have data sets available about your users. Age, gender, income, etc because if you don't have that then don't expect to get paid top dollars.
3. I don't think you need to build anything at all. Instead of using an Ad network you can use an Ad server. You can also set floor rates at what you want to sell your traffic at. However your fill rate will be low. Best thing to do is not set any floor rate. By using ad sever I would suggest that you go hunt your own advertisers to your niche so build a sales time to get top dollars. If no direct inventory is available then sell off to exchanges. If that fails then have a backup mediation to ad networks.
You just want to use DFP, MoPub, or AdZerk, I suspect. There are others - they will probably answer this question as part of their marketing activities. But DFP has basically all of the market share.
As mobile advertising industry continues to grow, it becomes more and more apparent that moving all operations into programmatic area is the only way to go. This is how you can accommodate greater and greater advertising volumes, allow ever increasing number of advertisers to manage their ad campaigns efficiently and mobile publishers to maximize their inventory monetization. All mobile ad networks provide users with several types of business models to run ad campaigns with. With CPC model an advertiser is charged for each click made on her or his mobile ads. CPI model implies that advertisers are charged only when a click on their ads resulted into an actual mobile app install.
You can read more here: https://www.businessofapps.com/ads/mobile-ad-network/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
Where do I put my advertising dollars when launching a iOS app?
There is NO simple answer for this. Is the app a game? Is it a utility? Is it a social app? All apps have different advertising/launch strategies. On a broad level, Facebook's in-stream mobile app ads have proven to be very effective for conversions so I would probably start there. The key is to concentrate your efforts in the first 3-4 days of launch for advertising so you can drive up downloads and app reviews in a short period to (hopefully) be recognized in the "new and notable" and "what's hot" categories in the AppStore. Doing that effectively elongates your launch by getting in front of more people and increasing downloads.RW
-
What are the best ad networks to use in my mobile game for great ROI?
I guess the best answer is, it depends. What kind of mobile game are you marketing? Who are you targeting? For what platform? (iOS, Android?) Different ad networks work better than others depending on the type of game. A good place to start would be MoPub, MDotM, Manage, and Insight.JS
-
What offers can attract advertisers to my website?
(Background: I founded the largest marketplace for direct ad sales. Powers sites like Microsoft, Aol, Gawker, etc) If you want to sell ads directly to advertisers... that's awesome, but recognize it takes more work than just dropping AdSense on your site. I'm glad you're thinking of it like "how can I attract advertisers (customers) to do business with me?" I personally don't think gimmicks work well in the long run. It's all about the fundamentals. You are essentially a business (the website) that sells a product (the ad space / ability to reach your audience) to customers (the advertisers). All the normal fundamentals apply - you have to attract potential customers, sell them on your product, close the business, get repeat business, etc. So while a gimmick may work to get someones attention, if their experience of doing business with you is terrible they won't buy or won't come back. We believe the best way to attract, close and keep advertisers is to make your "products" as easy to find and purchase as possible. In the direct ad space, it is way too complicated - often requiring lots of emails and manual effort. Plus they have to find you to begin with. Some actionable stuff for you to do: * Do some customer validation. If you want to sell a product (the ad space), how do you know there is a market? Have you talked to potential advertisers about this? Do you have any pre-committed deals? Do your similar competitors do direct sales successfully? * Have a .com/advertise page and promote it well. You have to let people know you're open for business. Make it easy for people to find it. * Have a system that makes it easy to place/execute/manage actual ad orders. This is what we do at www.isocket.com. There are other tools for various needs, website sizes, costs, etc.JR
-
What is the best technology for developing a new mobile app from scratch?
There are two sides to that question. One is the mobile app itself and the other is the backend. If I misunderstood in any way and you didn't mean "native" app I apologize in advance. On the backend, there is no clear cut answer to which is the "best". It depends solely on the developers you are able to get. We for example use Node.js , mongoDB, redis, elasticsearch and a couple of proprietary tools in the backend. But you have your pick of the litter now both on the backend api and the datastore with the myriad of options available and touted as the "best" currently on the market. Now on the app side again it solely depends on what you need your mobile app to do. Experiencing first-hand "develop once, run anywhere" I can say it's more like "develop once, debug everywhere" to quote a Java saying. We have tried Phonegap and Titanium Appcelerator and we have switched to native (ObjC and Java) after a couple of months of trying to go the hybrid route. The reasons behind the choice are as follows: - anything that breaks the pattern of how those frameworks NEED to operate is just a huge technical debt that keeps accruing a huge interest. - anything that uses css3 accelerated animations on Android is buggy at best and slow as hell at worst on any lower (< 4.1 I think) versions of Android I hope this gives you some insight. If you need/want to ask me anything feel free to contact me. MihaiMP
-
I have several startup ideas. How do I decide on my technology stack?
You need to be able to get feedback on your product as quickly as possible, so my advice is to choose the technology stack that will allow you to build a prototype efficiently. There's no right answer here: for some people it's LAMP, for others it's node, for others it's a Windows stack. Worrying about the technology at the stage you're at is a red herring: worry about the product, the problem it solves and the user experience of your solution, and get feedback you can iterate on as quickly as possible. I'm a serial startup CTO who's now a startup founder and CEO. Let me know if I can help.BW
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.