There are different types of personality types, and when you are trying to sell to people, you need to know which you are dealing with before you start talking.

It is the old Sales trick - when getting hired as a Salesman at major firms, the interview was simple:

"Sell me this pen."

Anyone who started in on the benefits and features of the pen was shown the door immediately.

The people who got it were the ones who would first ask questions about how the other person wrote, what their ideal scenario is for writing, and let them describe things in detail. Then, they'd use that language to paint a picture of the pen.

Talk to your potential customers. Find out what 5 star vacations mean to them. What do they want, what don't they like. Then, use their words back to them, in their tone, making it sound as if their dreams are coming true in the package you have.

You'll get sales.

I'm happy to discuss further.