Looking for a more efficient way to do project based lead generation.
For instance, we would love to discover lists of:
- where companies are looking to roll-out a new ERP solution;
- where companies are looking to develop a new website/mobile app;
- where companies are looking to implement BYOD/an MDM solution;
Thanks for the suggestions.
Coming from the buy-side, I'm sure I have a different spin than those sales & marketing gurus who I'm sure will be keen to help you & comment shortly.
You're lucky because there are SO many avenues these days. However it is hard to keep on top of them all and there's no one stop shop currently. Having worked in the public sector, I can help provide you with some of their advertised opportunity / tender sites. These tend to be very high value & very competitive but they also are well advertised in advance (unlike the private sector). There's also a few private sector customer/supplier portals around in recent years which link people together to obtain/provide this expertise. I'll be happy to point you in the right direction of some I've used & discovered on a call, if you wish.
To find individual projects I might also suggest starting with freelancing sites like Upwork (recently rebranded from oDesk), Freelancer, Elance, Toptotal (for developers), Crew, Get A Coder etc. Whilst they tend to be more bespoke, they're getting more prominently used by larger companies now.
Betalist and similar startup "launch" sites house a pretty updated list of software-based products that are being built. Betalist in particular is for beta level software projects, so at the point when they'd be looking for these types of solutions.
That's a bigger question than it seems at first glance. I might reframe it this way? How can SwiftLaunch generate more business? If you're focusing in on direct sales, I'm guess that has worked well as a traction channel. Have you tried any others? But the macro-level question aside, let me share two ideas: 1) If you're wanting lists of new tech projects and startups, then try Product Hunt. You can cross-reference interesting "candidates" you discover there with Angel List to see which of them seem to have raised funds (assuming that you're wanting to generate sales from these new relationships and that these companies need to have money). 2) Can you think of any non-competitive companies that already have the customers you want. Here's a bad example: a pool & spa company can share customers with a high-end landscaping and custom home building companies.
When you're reaching out to strategic partners, ask first how you can help them rather than asking for their help. Look for ways to add value to their sales and marketing. The rest should take care of itself.
Happy to discuss more tactics on a call.