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Copywriting: Revamping the copy on my website to better explain our story/'why'. Hiring a copywriter, should I know this or can the copywriter help us discover it?
RR
RR
Roberta Rosenberg answered:

I think the best answer is that it's a team effort. You know the facts of your story, but a good copywriter will transform the facts into something compelling, emotionally resonant and meaningful for the reader.

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