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MenuNot everyone is in a giant niche like marketing or sales or yoga or health food. If you are in a niche like that, a smart content marketing strategy will pull in plenty of organic traffic. You might struggle to generate content ideas and to attract organic traffic. Driving more traffic, increasing visibility, getting more backlinks––it is all possible no matter what niche you are in. In fact, your SEO process will consist of many of the usual suspects––technical SEO, page optimization, link profiles, and so forth. Once you have done that, read on and look at how you can use SEO in a small niche that does not have a lot of search volume. When I say “low-volume niche,” I am talking about search volume. Search volume is the number of searches that a particular keyword gets. And for most keywords, even during the lowest point on the graph, there is still a high search volume.
When you stop and think about it, getting keywords right is essential for low-volume SEO. This is basic SEO, but if you are in a niche with low search volume, you need to focus extra on this. One of the problems I often see is with keyword specificity. If your keyword is painfully specific or way too niche, you could end up getting close to zero searches. Search volume is a good indication. In other words, you need to do keyword research the right way. Sometimes, you might even need to make your keywords more specific, depending on search volume. If you are in a niche with low search volume, this is probably the process you will end up using. Let us say your focus keyword is “watercolour dog painting artist.” That is true even in the smallest of niches with rock-bottom search volume. On a technical level, you need to think about content tags. It is easy to read. If you can create amazing content, you can dominate a low-volume niche. Think about search engine SEO. You should make it as easy as possible for search engine bots to crawl and index your content.
Even though mobile devices are so popular, some people have a hard time believing that the desktop has been dethroned. For your customers to have a good mobile experience, you must make your site mobile friendly. This is easily the best option to handle both desktop and mobile environments. Your readers will not have to deal with a clunky, ugly site that is too big for mobile screens. Mobile keyword research. Generally, mobile keywords are shorter and more localized. That is how a lot of mobile content is. Formatting for mobile is my main goal, and desktop comes second. I find that the usual mobile culprits are long paragraphs and non-responsive images. If you can nail these three things, you will have mobile optimization down in no time. You want your users to have the best experience possible, and that means thinking mobile.
If you are in a low-volume niche, do not panic. You do not have to be a huge site with a ton of influence to rank well in any niche, and that goes for niches with almost no search volume. SEO does not have to depend on popular keywords and lots of paid traffic.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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