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Growth Hacking: We're a successful Indian software outsourcing company. How do we implement a growth strategy that will allow us to achieve 5M USD turnover in 18 mos?
DM
DM
Damien Melle, CEO & Founder of WCPS Holdings, Inc. answered:

Congrats on your new business. Our company also has a software company located in Bangalore, India. This is a very interesting market and offers lots of opportunity for software companies.

I see you have lots of great feedback already but I will toss in my opinion in hopes it helps.

You have two ways to achieve your sales goals, which by they way is extremely aggressive even for a US based company let alone an India firm with a market conversion of 63 to 1INR. The first is by continuing to seek business for short life products via eLance or other lead sources. The other option is to create a product or service within a space that will allow you to gain recurring revenue from your client base.

The later offers more stability as you continue to grow your business. The first and your current model is very risky as any change in lead providers, SEO or search engine ranking can quickly cause your monthly revenue to fall. Because your pushing on such an aggressive growth plan this will typically mean higher fixed cost that could be damaging.

Best of luck, if I could be of further help please let me know.
Damien Melle

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