It's a hot space right now. The challenge is going to be in differentiation. What can you offer that isn't already being tapped by a major player? With the Apple Watch there's going to start to be a lot of consolidation with downward pricing pressures. Have you considered using your talents to instead look at middleware opportunities to connect and engage with people already on these platforms using APIs and other connection points? Perhaps there are app opportunities to run in existing ecosystems? It's always going to be easier to use someone's existing marketing and audience to drive your niche play. Just some ideas. Happy to discuss with you if you'd like.