the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Online Advertising: What are low cost advertising platforms/channels to attract qualified consumers for a retail business to a landing page to quickly validate an idea?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

Newspapers traditionally have charged per column inch for display ads. Newspapers today are trying many different types of ad rates, including flat fees and combined deals for both print and online ads. To advertise you will need to contact your local newspaper and ask for their rate card. A relatively cheap advertising idea is newspaper classifieds. Newspapers typically charge for classifieds based on the size of the classified, the number of days the ad runs, and the type of classified. Many newspapers today have self-serve online dashboards where you can compose your classified ad and pay with a credit card. Depending on the kind of business and the size of the newspaper readership, you might be able to place a classified ad starting for only a bit more than $5 a day. Radio advertising can be considered one of the cheap ways to advertise, but you have to shop carefully. Radio advertising is often sold based on a “4-week total rate”. You pay based on the size of the audience reached. To reach a market with 1 million people, a typical radio show ad budget range might be $12,000. In a larger market of 5 million people, a 4-week total rate budget might be $60,000. In local TV, figure to pay starting at around $5 for every 1,000 viewers in a medium-sized market, for a 30-second ad slot. According to Skyworks Marketing, that’s a low-end rate. National TV ads cost much more and would be completely out of the reach of small businesses. With TV ads, also budget for the production cost.
You can read more here: https://smallbiztrends.com/2018/04/cheapest-way-advertise.html
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

Talk to Joy Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.