Here are some strategies to reach decision-makers for corporate training programs at large companies:

Research the Learning & Development/Talent department. Find the names of directors and managers who oversee training budgets.

Look up past events and speakers. See who previously led trainings and reach out directly.

Connect on LinkedIn. Look for alumni of your training topic (e.g., sales leadership) and invite them to coffee to learn about their needs.

Contact recruiters and HR business partners. Explain your value and ask for referrals to training decision makers.

Reach out to conference or event organizers. Offer to speak at their events to get face-time with attendees.

Partner with corporate training platforms and providers. They have existing client relationships to introduce you to.

Cold emails targeted companies. Personalize the message for each company or person and focus on value, not just features.

Send personalized mailers. Include client testimonials, agenda samples, and speaker bios; make it easy for them to visualize the training.

Follow up consistently via phone. Be pleasant yet persistent until you reach the right contact.

Leverage your network. Ask trusted contacts if they know anyone at targeted companies who could introduce you.

Patience and relationship building are key. The goal is to learn about their needs and challenges so you can clearly articulate how your training solutions specifically help them.