Interest in your box subscriptions doesn't mean you should play there. Your margins are too small to pass that cost onto the customer - because they are potentially paying more for the shipping than they are for your subscription box. That's a special set of undies! I would suggest spending more time on setting up a local operation where you can really compete on localized and contextually relevant value creation throughout the supply chain... instead of thinking about how to scale your business outside of the U.S. when on the face of it, there are simply no economies of scale in play at that price point.