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We created a political news website and we're ready to work on getting traction. How do I find a partner who knows how to get users?

We're ready to promote our new political news site www.ForAgainst.com but I've never launched a national site. I would prefer to partner with someone who has experience growing a news website. What is the best way to find a partner who has the expertise we need?

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Arjun Buxi, Executive Coach and Communication Expert answered:

Hi there, I like your website!

I teach Rhetoric at Universities, have worked in journalism and in Washington DC, and I believe your 'in' to a political website may be the on-ground connections you can make. This will take some guerilla marketing and social publicity through 'tastemakers'.

Where to start: Look at highly published bloggers on Huffington Post, Vox.com or Quartz.com. See whose voice you like.

I am excited to talk more with you. News today is built around personality of trust, let's talk more about how you can collaborate to build a political hub!

Warmly,
Arjun.

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