This is an ongoing challenge in creative environments. Having the right people in the right positions is critical. It's also helpful to empower functional experts to take the reins when its time to show the creative products. Functional experts can save time and money if they're included in the project planning phase and if they're allowed to represent themselves and their work to the client. The PM can then keep a watchful eye on costs, time management and client satisfaction. And, your functional experts will be happier, satisfied and more understating when it comes to finishing a project on time.