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Personal Branding: What's the downside to rebranding company to my name?
PL
PL
Philippe Larcher, I'm a designer but I cannot draw answered:

Any company should be built to be "autonomous", a machine able to, one day, produce wealth without the founder being there.

While branding your company after your own name, you're tying your company, which is a productive asset, to you and your work as an individual.

You're buying yourself a job instead of a business.

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