Question
My business is a digital agency offering a specialised, premium content service - we make X piece of content, only X, and we charge "high-end" prices.
How do I find my ideal customers?
Here are some criteria. They should:
-Work for a company with a healthy online marketing / content marketing budget, that could buy several thousand dollars worth of content from us in a year
-Be authorised to buy content
-Have a product/service that is either entirely online or at least use online content marketing as a primary channel
So I'm thinking about targeting content managers / content strategists at firms doing $1million+ in revenue per year.
Good idea? And how do I find them?
Beyond that, how do I find people who need my service *now* or soon? Many of these prospects might need my one-off service 1-4 times per year... but I want my marketing to contact the people who are actually in need now, or thinking of buying very soon.
Thank you in advance for your suggestions!
Daniel
Answer
You could try building relations with the big advertising agencies. They have access to huge consumer brands who are all jumping on the content bandwagon. These brands have lots of money to spend.
The agencies can provide a steady pipeline of work. They can help build your portfolio of brands while you're relatively unknown. Once you build a profile, you can start approaching the brands directly.
I would stick to companies with $10m+ in revenue. The cheapest customers are also the most demanding.
