If I sign on for your service. For how many months am I obligated to pay for your service?

Keep your head down and work on your own project. Stop being a spectator to what other people are up to. Ignore all the noise. Start unsubscribing from mailing lists. Delete your memberships at social media platforms, or at least stop logging in. Stop paying attention to Twitter feeds. Treat them like TV channels. Watching TV and following tweets is not entrepreneurship! Want to read? Read a book. Divide your email into critical and non-critical inboxes. Make yourself a rule not to check the optional inbox except on Friday evenings between 4 and 9 p.m. With any luck, you'll be enjoying life too much to bother. Friday nights are a good laboratory for testing those priorities. Force your inbox and twitter feeds to compete for attention with your significant other, and see who wins! Soon you'll recognize how unimportant that stuff is. Information overload is an excuse addicts make for their addiction. It's akin to compulsive rubbish hoarding or an all-day TV binge. Endlessly following the latest startups is no different from endlessly following celebrity gossip. Just because the people you read about are accomplishing things does not mean you are. If you have any ambition, then you can create something while ignoring what other people are doing and saying. A novelist or an inventor will keep busy on their own work to an almost hermit-like extent. If 100 people started throwing 100 objects toward you simultaneously in a hopelessly mismatched game of dodge ball, why would you be under any obligation to catch them all? Stop paying attention. Stop following. Lead! Do something!

Strategic clarity is the ability to clearly define, quickly adapt, effectively communicate and properly implement the company's business strategies. It is the opposite of strategic ambiguity. Strategic clarity as a modern term or phrase most likely arises from a very real problem. That is, many businesses do not have a clear strategy or, the strategy they have is ambiguous. Frankly, I would bet that strategic clarity as a new term was probably coined by a business consultant or consultancy firm as a marketing ploy to differentiate themselves from their competitors. The term is catching on. Any business that does not have a clearly defined, adaptable, effectively communicated and properly implemented strategy is at best operating below its true potential, and at worst is in serious jepoardy. I offer free 30 minute consultations using the link below. Feel free to schedule a free call if you would like to discuss this further. https://clarity.fm/kevinmccarthy/FreeConsult All the best, Kevin McCarthy www.kevinmccarthy.com

I've worked with a number of business coaches and used a few different frameworks. I also have a post coming up in Smallvile (http://smallville.com.au/) on just this topic in the next week or so! The framework I like best is quite simple and I first heard about it from Taki Moore, although I just found it on another site (http://katelmccarthy.com/throw-the-business-plan-out-the-window-still-build-a-kickass-business/) Basically, you create a grid. In the top left corner, you create your dream - where do you want to be in 3-5 years. What do you want your business to look like? What do you want your life to look like? The next box is where you write your 12-month goals. In order to achieve your 3-year vision, where do you have to be in a year? What must you achieve? The next box is for the next 90-days. Where do you have to be in 90-days in order to be on track for your 12-month goals? What key things do you need to have completed? The last box is for this week, and you can use a post-it note for this. You list what tasks you have to have completed for you to stay on track for your quarterly goals. List 3-5 things you can do this week to ensure you're on track. Each week, put a new post-it note on this box. At the end of the quarter you can flick through and see everything you've achieved! You can also put a post-it note on the 90-day plan so that you use the same plan for a year. Each year, review your plan to ensure you're still going where you want to go, and making the progress you need to make. Use this tool to stay focused on and on track - but not to beat yourself up! I hope this was useful! If you need more information, I'm happy to jump on a call with you. :-)

They expect it to be a free service because there are other free services that do something similar. In order to get income you can either 1) Get people to understand that your product is substantially better (for their actual needs) than the free competition. You will then be able to charge money for your service. 2) Find out how your free competition is getting income and copy them (ads?) If you do in fact have features that are better than the free competition, I would recommend making two versions of your service: A) A free version which has basic features that are shared with the free competition B) A paid version which also has the 'pro' features which your free competition does not have. This could for instance be an ability to better customize the types of alerts you can get, or change the sound of audio alerts, etc. C) (optional) It will also help you get sign ups for your paid service if you add a third option which is a little more expensive than option 'B'. Simply the presence of a more expensive option will make people see option 'B' as a better deal, than if there was no more expensive option 'C' (it's a psychological thing). Option 'C' should be everything you get with 'B', but also comes with something extra. This something extra could for instance be an email that the user gets once a week summarizing 4 - 5 news stories about the stock market, or anything else you can think of. In the end though, this is not about 'tricking' anyone into paying for a product they don't want, it's about helping them make the decision to get something they will be happy with. In other words, your product (option 'B') should be fairly priced for the value they will get out of it. Keep in mind, that even if your product doesn't have any obvious abilities that your free competition has, if you package your product in a more easy to access, and pleasing to use way (i.e. make signing up easier, make the UI more intuitive and pleasing to look at, etc), many people might be willing to pay for that too, even though you might not see it as a feature.

I reviewed some of your videos and they are impressive. First of all, I would like to know why you think times are changing since SEO and PPC are still million-dollar strategies for lots of B2B companies if everything is done well. CMOs and marketing directors ---- you can reach them on websites that are actually valuable for them and they spend lots of time. So the following channels can be part of your targets: 1. Agency review websites. When it comes to hiring a new agency CMOs and marketing directors do searches and screening on agency review websites like Clutch, UpCity and etc to find their next great vendor. If you don't have a solid profile in such websites you should review your strategy on how you appear there for your target. 2. Google On Google they search all their challenges, starting from how to increase the ROI, up to how to start with video strategy, how to measure it, how to find vendors, how to beat the competition etc. If you can answer to those questions then most probably you can be their preferred vendor too. 3. PPC Of course, they are on Facebook, Linkedin, Instagram, Reddit, Quora (you can answer to Q/A organically and build your brand too) 4. Marketing blogs / Influencers Of course, they follow Neil Patel, Gary Vee. They read articles on Forbes, Search Engine Land, Hubspot Marketing Blog, etc. If your business is mentioned in those blogs then you get lots of high-quality refferal traffic to your website. 5. Networking / Social Groups On Facebook and on Linkedin there are lots of great social networks where CMOs and marketing directors exchange valuable information. You should be cautious not to spam and give value first with all your posts and recommendations. I'm an agency owner myself and have worked with a couple of hundred of CMOS and marketing directors. Give me a call to discuss your strategy and your options in greater detail to ensure your growth is predictable and scalable with whatever approach you want to invet in.