The trial period is your courtship period, and the best opportunity to convert the user into a paying customer.
Areas of focus
- on boarding communication that includes welcome email, on boarding education of the platform, links to additional material on product/service
- timely communication throughout trial period staying engaged with user, reaching out to ask for feedback or answer any questions
- still better if the platform is able to track Usage statistics and contextually do a reach out
- opportunity to A/B test with different communication to see if conversion varies across the different methods
It is key to stay engaged with the user optimally without overloading them with communication.
I have had success with these methods and would be happy to discuss over a call, once I understand your unique situation
- Work on your Onboarding: make sure users can understand your value proposition quickly and make the most out of your software.
- Emails / In-App Message
- Retargeting Campaigns
- Customer Success
- Start call / demo
Overall, you need to make sure your users use your software during the free trial and that they understand what it'll bring to them in the future.
Let's schedule a call and I'll help you to design your onboarding and convert more users ;)!