Question
My website is growing each day; however, it just isn't growing fast enough. I know I can make a living off of my website, however, the growth is very slow paced. By the time I get enough revenue to sustain my cost of living I'll be retired by then.
I'm a big fan of Shark Tank, and it just kills me how these businesses go on the show with $50K in sales, and as soon as the show airs and they do an update on previous businesses they all have huge jumps in sales and some are even doing $1M+ in sales. Or other businesses on Shark Tank that have approached businesses like Costco to feature their product but have been turned down over and over. However, as soon as one of the sharks makes a call to Costco they take in the product and not only that sell out of the product.
It's so frustrating that you can have a very good product, but if you don't have the network connections, media attention, or be at the right place at the right time your product never makes any real impact in growth and then slowly just ends up in the dead pool!
How can I trigger some real rapid growth to my website? Do I just have to hope and wish I come across an opportunity to get some media attention by being in the right place at the right time?
So frustrating...................
Answer
I love your question!
I'm a snarky int'l business adviser and entrepreneur, so first my bull-shit free snarky comment:
You can complain all you want but this is what makes our country great - is called capitalism. You hate it because you don't fully understand it and you are not benefiting from it.
Moving on...
The shark-tank effect is due to the show's and the shark's own brand power. Thousands, even possibly millions watch the show every week religiously and is hosted by already branded individuals. Business, regardless of the environment, is about people. So yes, when a branded well known individual makes a call to Costco you bet your butt that someone will be impressed about it and take the call and want to please. You know the rest.
Growth...
Is about strategy right, marketing just to the right mix of people (your demographic) and providing them with leverage to make educated decisions while getting a good value for something. You said it best! - Is all about being at the right place at the right time.
So how do you get there at the right time?
Well, do your homework. Right now you are working hard but not smart. You don't have a branded likeness so you have to stick to the marketing that every other non branded person or company does - traditional & digital marketing. Do this by doing your homework and finding out where your ideal demographic is, what they talk about, for how long, what they dislike, what motivates them... (this is called creating a persona) ...Then approaching them in just the right ways, I wrote an answer regarding just how find these individuals and how to kind of approach this, here: https://clarity.fm/questions/2542/what-is-the-best-marketing-tool-to-boost-our-documentary-crowdfunding-campaign/8559
Create landing pages (A/B testing) to find out what speaks best to them and what converts user the most. Once you have this figure out then implement heavily that theme through multiple platforms and networks to 'rapidly' generate users & buyers not just browsers.
What you are looking for is growth hacking.
I do however hope that you feel comfortable enough to give this a try but I would be happy to help you out. If you would like some help, I am for hire. You can google Humberto Valle Unthink and find out more about me or also visit my web page www.Unthink.Me
Best of luck and please do keep us posted! We'd be eternally intrigued!
