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Social Media Marketing: How can B2B SAAS companies leverage Social Media Marketing?
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Nicole Pereira, Marketing Technology Consultant & Hubspot Expert answered:

In addition to what was mentioned, social media can allow you to connect with industry influences to help you gain press and promotion.

It could be as simple as tagging someone prominent in your industry along with content you produce. This could lead to retweets, connections, and basically more visability

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