While you are considering bringing all the Content Marketing & Measurement features and capabilities together with Project Managment ( I am
assuming some type of cohesive management Dashboard with combined analytics ?), you might want to consider the following:

- the integrated product should not make it a challenging user experience overall
- is this something the customer/client needs, do you have relevant feedback to validate such a move ?
- what might be the benefits to the platform & users by such a change

It is hard to comment regarding APIs without more context on your goals. I have leveraged publicly available connectors & API modules to connect CRM, marketing automation and payment functions successfully.

Happy to discuss further over a call and address your questions