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Web Marketing: I have a website that sells piano sheet music. How do I lower the bounce rate for the website?
AL
AL
Arp Laszlo, Entrepreneur. CMS & membership website expert. answered:

They may need a reason to stay - and to get to know you/your site better before deciding to make a purchase. I just perused the site and it looks like a store. Unless someone wants to buy why would they stay? Plus, they may be looking for something free rather than paid (like guitar tabs). I'd suggest getting people to sign up for a mailing list, with segments targetd to different genres and offering a free arrangement as a lead magnet.

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