I think you need a marketing funnel that adds successive amounts of benefits/value in exchange for successively larger payments. You have the right objective. I'd be happy to discuss it with you. I use the same type of ascension model for my own businesses, some of which use group coaching and mastermind concepts. I have studied this extensively for my own purposes and I'm happy to discuss with you. The concept you have will expose a wealth of content opportunities for monetization if you design it correctly.