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Social Media Marketing: Pivot or Persevere?
MF
MF
Mark Fackrell, Outsourced CFO Services answered:

The only reason you would pivot is if you have made the determination that the current course will not provide you with the best possible return.

Until you have spent some money and time on marketing I don't know how you can make the determination.

If you are getting revenue without doing any marketing it seems like there is good potential there.

I guess the bottom line is: don't ditch the current plan if you have not given it a chance to succeed.

I would try and find some additional financing so that you can make this determination.

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