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App Development: I am the head of sales for a new start up "App". What is the best way to get the word out?
JC
JC
Josh Chambers, Founder / Product, Brand & Research Expert answered:

What is it?!

You can go for big PR, but that's generally only great for spikes of traffic.

Focus on who your customer is. Determine where they spend their time (online and offline). Then, create advertising and marketing campaigns based on their interests and where they spend their time.

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